Ten years ago early adopters of Voice over IP could be recognized pretty easily: in front of a PC wearing a pair of headsets and talking to their crt monitor.
Now something is changing. PC based voice over IP doesn’t necessarily mean headsets. Jajah has been the first to introduce the concept of web-activated telephony, where users can activate a call from their PC through a web interface but use their normal PSTN telephone to talk.
Today Jajah is making a step forward, introducing the NO HEADSET campaign. They say: if you liked Skype, you’ll love Jajah. That means: “hey Skype user, why don’t you throw away your headsets and move to our service?”
Ad-hoc website, t-shirts, pins and much more. Jajah is taking this activity seriously. Want to get a no-headset wear? Make a video in which you dump your headsets and send it to Jajah. If you’re lucky they will use it in their promotional activity and you’ll get a t-shirt or something.
What to say? I like this move, it makes sense. Even if I’ve always been a purist of VoIP, I have to admit that web-activated telephony is something people like. With our click-to-call service, Sitòfono, we have seen that over 85% of users use it with the call-back option, that is no headset.
Frederik & Co, this is a good move. Will they really take on Skype? Well, that’s another story…it’s not so easy.
jajah, luca filigheddu, no headset, voip
This post was written by
Twimbow CEO, blogger, , geek, early adopter, italian, san francisco, twitter addict, piano player, taekwondo, love gadgets, proud dad and husband.
Why I run my blog on Thesis Wordpress Theme
Thesis gives my blog a very professional look with very clean, easy-to-read layout and SEO friendly design. Take a look at my post explaining why I chose Thesis for my blog. Get your Thesis Theme today!
자금에 여유가 생겨서 그런지.. 1위 업체인 Skype를 정조준하고 과격한 방법으로 공격하기 시작한 Jajah의 미래는 어떻게 될 것인가? Sitofono라는 Web activated Call 서비스를 운영 중인 이 분은 자신의 서비스 경험으로 바탕으로 이 캠패인을 지지한다고 하는데, 저는 여전히 Jajah의 수익모델에 의문을 품고있는지라.. 여튼 지켜보도록 하자. 이 블로그 내의 Jajah에 대한 글모음은
So Jajah is already worth 2.9 billion dollars…
The hype already gave Jajah a 2.9 billion dollars evaluation. That’s nearly the price of Skype (4.1 billion dollars). Quite impressive for a simple internet callback service that you can also have from Nikotalk, Smart2Talk, Webcalldirect (and all the….
[...] means “YES headset“, that is not consistent with their NO-Headset campaign, launched a few weeks [...]