When you invested a lot of money in building a strong infrastructure, advanced VoIP services and all of this is being used by millions users everyday, why not sharing it with other service providers and new VoIP operators who want to offer innovative customized services to their users?
That’s the natural step that both Jajah and Rebtel are undertaking. Jajah, in particular, thanks to their strong partnership with Deutsche Telecom, is making it a real business division and their latest deals include Yahoo, MailVision, Pageonce, Gumiyo and many others.
Besides Jajah, Rebtel is signing important agreements as well and the first one seems to be a big one, easyMobile, the mobile virtual operator by easy Group, the UK group headed by the greek entrepreneur Stelios Haji Ioannau and much popular in Europe because of the low cost airline easyJet. The official announcement has not been made yet, but Om Malik seems to know the story very well.
The white label approach has a downside, however, that is the need of a dedicated team to take care of your partners, since your business is strictly related to the their performances. In a nutshell, you have to work closely with the marketing division of your partners to help them to grow their business, that means a bigger specialized marketing team.
What’s next? I praise both Jajah and Rebtel for the great job they are doing, definitely two companies to watch for the 2nd half of 2008. At the same time, I look forward to seeing new services that can add value to their offering, limited, right now, to telephony. However, with the recent agreement with Dial2Do, it seems Jajah is working on them and, moreover, filling the gap they had with voice-activated value added services like those already offered by companies like Mobivox.
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